Designed in the UK and woven from 100% organic Turkish cotton, the Wellow Waffle Set embodies the essence of quiet luxury. Each towel is thoughtfully crafted with a tactile waffle weave that balances softness, absorbency and lightness — creating an experience that feels as calming as it looks.
The unbleached ecru cotton retains its natural tone and texture, offering a pure, chemical-free touch that is gentle on sensitive skin. Sustainably made by skilled artisans, every piece reflects a mindful approach to everyday living — where comfort, care and consciousness exist in harmony.
As you use your towel, the cotton fibres naturally open, becoming even softer and more absorbent after each wash — a quiet reminder of the authenticity of organic cotton. A subtle hanging loop adds effortless functionality, while the minimalist waffle design complements any interior with understated elegance.
Care
Machine wash at 30–40 °C with mild detergent. Avoid bleach, optical brighteners and fabric softeners to preserve the organic fibres. Tumble dry on low or air dry naturally. The towels are pre-washed to prevent shrinkage and to maintain their refined texture.
Sizes
Hand Towel — 35 × 55 cm (approx. 14 × 22 in)
Bath Towel — 55 × 75 cm (approx. 22 × 30 in)
Bath Sheet — 85 × 180 cm (approx. 33 × 71 in)
The Wellow Waffle Set brings a sense of calm ritual to daily life — a collection designed not for moments of indulgence, but for the quiet pleasure of everyday use.

